The partnership will enable us to embrace new technology that will combine the benefits of live training, with the capabilities of digital services for our adiClub members, all supported by our latest innovation in training apparel, footwear and accessories. Whilst the leading adidas bra and leggings collections continue to pave the way for innovation in women’s sports performance apparel, with garments for all forms of training, from BODYBALANCE™ to BODYCOMBAT™.Īimee Arana, adidas Global, General Manager, Sportswear & Training: “ We ’re very excited to partner with Les Mills, which is such an iconic brand in the health and fitness world. Alongside this, the adidas Dropset trainers provide a low dual-density midsole drop, designed to enhance correct form and stability for strength workouts such as BODYPUMP™. Highlights include the Designed 4 Training Series™ (D4T) – apparel built for freedom of movement and breathability for intense workouts like LES MILLS GRIT™. Available for both instructors and the community alike, adidas have crafted collections and products to specifically support key activity pillars, including HIIT, Strength and Yoga. Under the partnership, the latest high-performance adidas training apparel, footwear and accessories will be worn by the industry-leading LES MILLS global athlete network. A range of exclusive benefits will also be available, with more details to be revealed soon. The partnership will connect adiClub and Les Mills by offering immersive and personalized solutions to over 300 million adiClub members. The collaboration will usher in a new age of fitness, combining innovative technologies with thrilling live fitness experiences to change the way the adidas community experiences workouts and inspire the next generation of training fans.ĭriven by a collective commitment to the sport of training, the collaboration is set to revolutionize Omnifitness workouts by offering enhanced experiences both live and digitally, in addition to a new series of Gen-Z focused programs. On the 8th February, adidas and Les Mills announced a new partnership that brings the two sports powerhouses together to shape the future of training through a fusion of innovation and heritage.
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